The real threat to Hollywood

I’m at the CommsDay Congress in Melbourne and in the goodie bag (provided by my client TransGrid) is an 8GB USB “thumb drive” which would be described as a “fingernail drive”. Over the last 10 years conference giveaways have shifted from a CD-ROM to USB sticks of 16 megabytes and doubled every year. This 8GB drive must have cost only a dollar or two for it to be given away with a pdf brochure on it. The same 8GB can store 8 movies at compressed high definition and perhaps a couple at really good resolution. That’s 4 next year and 512 in eight years. That’s one really high def movie for every day of the week and a couple of extras for the weekend. That’s the entire output of Hollywood including the stuff that never got shown on a big screen http://www.the-numbers.com/movies/year/2014 You don’t need a broadband network for this, you need sneakers. 

  

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